Chinese E-commerce Websites

The online retail transactions of China run into trillions of dollars. It is a combination of C2C, B2C, and B2B platforms. JD and TMall are the 2 biggest players in the B2C sector. The former accounts for about 20 percent of the online retail market, while the latter accounts for an astounding 50 percent. Other e-commerce sites in terms of market share in descending order include Suning, Tencent, Vip, Amazon China, Dangdang, Gome, YHD, and Vancl.

Chinese Amazon

Besides Aliexpress and Alibaba, some of the most popular e-commerce sites in China are mentioned below!

Taobao: It is the e-commerce platform of Alibaba. It mostly targets C2C transactions, but also attracts many medium and small-sized businesses because of the low cost of setup and high traffic volume.

TMall: It is an extensive e-commerce marketplace offered by the online giant Alibaba. The site hosts numerous manufacturers and brands and has more than 40 million visitors on a daily basis.

Amazon China: It is the China branch of the American online retail global giant and feature products such as software, books, and audio and video. A popular website amongst foreigners living in the mainland, with easy and reliable access to quality goods. Also there is the Amazon China English Version which makes the shopping experience even more favourable towards expats.

Jingdong: It is the biggest and most compressive retailer on the net. It features many brands and products that can be classified into 12 major groups, such as communications/digital, electronic and home appliances, household items, computer, baby and maternal care articles, apparels, tourism items, food, and books.

Yixun/51buy: It is another major online retailer in the country. 51buy is managed and owned by Tencent which was the owner of WeChat, a very successful voice messaging and mobile text service and one of the biggest Chinese web companies.

Suning: It is the online store of one of the main electronic and home appliances retail chain stores in the country. Suning is regarded as one of the most prominent e-commerce marketplace for books, computer, electrical, peripherals, and virtual goods.

Dangdang: It began operations by selling books over the web, just like Amazon, and has now progressed into one the main online retailers in the country. Its comprehensive list of products include apparels, baby and maternal care items, video and audio, books, cosmetics, household items, and 3C articles.

Vipstore: An online retailer that offers flash sales for designer brands and trendy fashions. It is one of the few e-commerce startups from China that has been listed on the New York Stock Exchange.

Yihaodian: It an online e-commerce marketplace that primary sells groceries such as beverages, foods, skin care products, cosmetics, household products, toys, kitchen cleaning items, baby and maternal care products, and electronic appliances.

Gome: This e-commerce marketplace is also an online store of another major Chinese retail chain store for electronic home appliances.

Vancl: Before 2012, this company sold self-branded Tees and was very popular and successful. It has now become a major online retailer with varied products made by them as well as third-party brands and products of others.

Others: Other well-known and popular e-commerce sites in China include,,,,, guomei, and

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